Chrysler Under the Pentastar 5-29-09

2008 Chrysler Crossfire Coupe Limited

2008 Chrysler Crossfire Roadster

2008 Chrysler Pacifica

Chrysler LLC Submits $448 Million Plan to the U.S. Department of Energy for the Rapid Development and Manufacturing of Electrified Vehicles

Chrysler LLC submits three proposals, totaling $448 million, for two Department of Energy (DOE) initiatives aimed at rapid vehicle electrification — The Transportation Electrification Initiative and Electric Drive Vehicle Battery and Component Manufacturing Initiative
The 50/50 cost-share opportunity demonstrates how Chrysler LLC, its partners and the DOE can work together to promote technological innovation and energy independence in the United States
Proposed vehicles to include Dodge Ram 1500 Plug-in Hybrid-electric Vehicles (PHEV), Chrysler Town & Country PHEVs and Chrysler Town & Country Electric Vehicles (EV)



Auburn Hills, Mich., May 26, 2009 - Chrysler LLC today announced the company has submitted three proposals outlining a $448-million plan to the U.S. Department of Energy (DOE) in order to rapidly bring Electric Vehicles (EV) and Plug-in Hybrid-electric Vehicles (PHEV) to market.
Chrysler LLC applied for two initiatives established by the DOE—the Electric Drive Vehicle Battery and Component Manufacturing Initiative and the Transportation Electrification Initiative. Both are designed to speed up development, demonstration, evaluation and manufacturing of EVs and PHEVs. The programs represent a 50/50 cost-share opportunity with $224 million from Chrysler LLC and its partners, combined with a matching $224 million from the DOE. These funds will accelerate the market introduction and penetration of advanced powertrains.

“These initiatives represent how government and the automotive industry are answering the challenge of reaching common goals and demonstrate how rapidly this type of advanced technology can be brought to market in a collaborative environment,” said John Bozzella, Senior Vice President—External Affairs and Public Policy, Chrysler LLC. “Without U.S. innovation and production capacity, we will simply trade batteries for oil in the pursuit of transportation energy.”

If approved, Chrysler LLC plans to use funds to build a demonstration fleet of PHEVs and EVs, as well as create a new-vehicle electrification technology and manufacturing center located in Michigan. The proposal will enable the production of commercially viable products in a shorter time frame. Combined, Chrysler LLC’s proposal will stimulate the economy and help the company achieve its leadership goals in electrified-vehicle development and production.

The Transportation Electrification Initiative
Chrysler LLC’s $365-million submission for the Transportation Electrification Initiative intends to establish a nationwide demonstration fleet of more than 365 test-fleet vehicles for use by select customers and partners. The Chrysler Town & Country and Dodge Ram 1500 are popular models in their respective segments and as PHEVs can achieve substantial greenhouse-gas reduction. To ensure a robust assessment, Chrysler will demonstrate 100 Chrysler Town & Country PHEV minivans and 100 Dodge Ram PHEV pickup trucks across a range of drive cycles and consumer-usage patterns in diverse geographies and climates throughout the United States. The company has established more than a dozen partnerships with city and local governments, research and development authorities, utility companies and universities to test the PHEVs.

In addition, through a partnership between Chrysler LLC’s ENVI group and the U.S. Postal Service (USPS), Chrysler LLC will deliver 165 Chrysler Town & Country EV cargo minivans for daily mail service in four regions throughout the country. ENVI has created numerous partnerships with energy providers and utility companies in order to develop an electric-vehicle charging infrastructure that will efficiently service its electric-vehicle test fleet.

The Electric Drive Vehicle Battery and Component Manufacturing Initiative
Within the Electric Drive Vehicle Battery and Component Manufacturing Initiative, Chrysler LLC plans to use as much as $83 million to build a new vehicle electrification technology and manufacturing center in Michigan. This new facility would house development, testing and electric-drive component manufacturing in addition to final assembly of EVs and Range-extended Electric Vehicles (ReEVs). The complex would be functional by 2010 and produce more than 20,000 units per year.

"These proposals present a win-win situation for Chrysler and, most importantly, our customers," said Frank Klegon—Executive Vice President, Product Development, Chrysler LLC. "This plan will accelerate our efforts to develop and manufacture electric and plug-in hybrid-electric vehicles, which will reduce the amount of time it will take to get these vehicles on the road.”

Chrysler LLC would utilize both DOE programs as first steps toward the commercialization of “no compromise” electrified vehicle technologies beyond Hybrid-electric Vehicle (HEV) applications currently on the road.

Last month, ENVI, Chrysler LLC’s in-house electric vehicle organization, made multiple announcements aimed at accelerating the market introduction of electric-drive vehicles. The company created a lithium-ion battery production partnership with U.S. based A123Systems and facilitated a new lithium-ion battery manufacturing plant in Southeastern Michigan—a joint program with A123Systems and the Michigan Economic Development Corporation. Chrysler also announced its plans to address the future needs of fleet customers, such as the U.S. Postal Service, with a pure-electric Chrysler Town & Country EV Cargo minivan.

About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2008 were 2 million vehicles. Outside of North America, 2008 was the second-best sales year in the last decade and the third-best ever for Chrysler LLC International.

Chrysler LLC’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all of its brands, Chrysler has introduced five electric-drive vehicle prototypes and one electric-drive vehicle concept since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, followed by production for European markets.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations.

Chrysler 200C EV Concept en México

Dodge Challenger R/T - Prueba Manejo -

Dodge Circuit EV at the Canadian Automobile Sports Club 59th Annual Spring Trophy Races

Chrysler México GPS de Regalo

Chrysler México te regala durante Mayo un GPS en la compra de cualquier auto Chrysler, Dodge, Jeep.

Chrysler Under the Pentastar 5-22-09

Four significant stories from Chrysler LLC the week of May 22, 2009: Stories include: a new Chairman, dealer right-sizing, new fuel standards and more awards. See what's new at Chrysler on the Voices of Chrysler blog, chryslerllc.com

C. Robert Kidder to Become Chairman of Chrysler Group LLC

Auburn Hills, Mich., May 20, 2009 -
Chrysler LLC today announced that C. Robert Kidder, former Chairman of Borden Chemical Inc. and of Duracell International Inc., will become Chairman of Chrysler Group LLC, once it completes its acquisition of the operating assets of Chrysler LLC and completes a global alliance with Fiat SpA. He will succeed Robert L. Nardelli.

"We are most fortunate that Bob Kidder will lead the new company through its transformation," said Nardelli. "My number one priority has been to preserve Chrysler and the livelihoods of thousands of people who depend on its success. With his broad expertise serving on numerous world-class boards and his accomplished business background, Bob will provide the leadership and strategic counsel that will help to create a strong global competitor moving forward."

With more than 40 years of experience, Kidder currently serves on the boards of Morgan Stanley, where he is the lead director, Schering-Plough Corporation, and Microvi Biotech Inc. He previously has served as Chairman and Chief Executive Officer of both Duracell International Inc. and Borden Chemical Inc. and as director of such companies as Electronic Data Systems Corporation and General Signal Corporation. During his tenure with McKinsey and Co. Inc., Bob worked with a major OEM client in the automotive industry. Bob currently is Chairman and CEO of 3Stone Advisors LLC, an investment firm that focuses on clean-tech companies. He holds an M.S., Industrial Economics from Iowa State University and a B.S., Industrial Engineering from the University of Michigan. He resides with his family in Columbus, Ohio.

“I am pleased to join Chrysler at a time when Chrysler is poised to launch an exciting new era,” said Kidder. "I am confident that Chrysler will emerge from Chapter 11 a lean and powerful competitor, combining its own rich history of innovation with Fiat's technology and expertise to invigorate the American car market and to challenge other car companies around the globe."

Chrysler LLC announced on April 30, 2009, that, as a result of the comprehensive restructuring plan agreed to by many of its stakeholders, it had reached an agreement in principle to establish a global strategic alliance with Fiat to form a vibrant new company.

On the same day, Chrysler LLC and 24 of its wholly-owned U.S. subsidiaries also filed voluntary petitions under Chapter 11 of the U.S. Bankruptcy Code in U.S. Bankruptcy Court for the Southern District of New York. Chrysler also filed a motion under Section 363 of the Bankruptcy Code requesting the swift approval by the Court of the agreement with Fiat and the sale of Chrysler's principal assets to the new company. The benefit of this type of filing is speed. It will allow a leaner new company to emerge in less than 60 days from the time of filing, well positioned for long-term viability.

Nardelli, Chrysler's Chairman and CEO since August 2007, announced on April 30 his plan to leave the company following the completion of the transactions. He will return to Cerberus Capital Management LP as an advisor. He said that it was "an appropriate time to let others take the lead in the transformation of Chrysler with Fiat, and I will work closely with all of our stakeholders to see that this new company swiftly emerges with a successful closing of the alliance."

As stated in the terms of agreement, upon successful completion of the alliance, a board of directors for the new company will be appointed. The majority of the directors will be independent (not employees of Chrysler or Fiat). The board will select a CEO with Fiat's concurrence.

BIO:

C. Robert Kidder

Chairman - Chrysler Group LLC


C. Robert Kidder will join Chrysler Group LLC as Chairman, once it completes its acquisition of the operating assets of Chrysler LLC and completes a global alliance with Fiat SpA. Currently, Kidder is Chairman and Chief Executive Officer (CEO) of 3Stone Advisors LLC, an investment firm that focuses on clean-tech companies.

With more than 40 years of experience, Kidder has served as Chairman and Chief Executive Officer of both Duracell International Inc. and Borden Chemical Inc. and as director of such companies as Electronic Data Systems Corporation and General Signal Corporation.

While at Duracell, he advanced through a series of leadership positions including Vice President, Finance and Administration of Duracell Europe and President Duracell U.S.A. In 1994, Kidder joined Borden, Inc. as CEO. In 1996, he organized Borden Capital Management Partners, an entity providing private equity investments, corporate governance functions, mergers and acquisitions expertise, and strategic partnering across the Borden Family of Companies. Later, in 2001, Borden Chemical was merged with Borden, Inc., where Kidder continued as Chairman, Borden Chemical, Inc. He retired from Borden Capital in 2003.

Prior to joining Duracell, Kidder was Vice President, Planning and Development for Dart Industries in Los Angeles. He also worked with McKinsey & Company in Chicago as a general management consultant and served as an officer in the U.S. Navy Civil Engineer Corps.

His work and academic background includes:

Chairman, Chrysler Group LLC, 2009
Chairman and Chief Executive Officer, 3Stone Advisors LLC, 2006
Principal and Partner Stonehenge Partners, Inc., April 2004
Chairman, Borden Chemical, Inc., 2001
Chairman and Chief Executive Officer, Borden, Inc., 1995
Chairman and Chief Executive Officer, Duracell International, Inc., May 1991
Chief Executive Officer, Duracell Inc., August 1984
President, Duracell U.S.A., March 1982
Vice President, Sales and Marketing, Duracell U.S.A., August 1981
Vice President, Finance and Administration, Duracell Europe, June 1980
Vice President, Planning and Development, Dart Industries
Consultant, McKinsey & Company
Officer, U.S. Navy Civil Engineer Corps
Master of Science, Iowa State University
Bachelor of Science, University of Michigan
Kidder currently serves on the Boards of Directors of Morgan Stanley, Schering-Plough Corporation and Microvi Biotech Inc. He is also on the Board of Trustees of Nationwide Children’s Hospital (Columbus, Ohio), President of the Wexner Center Board (Columbus, Ohio), and is Chairman of the Board of Trustees of Ohio University.

He holds an M.S., Industrial Economics from Iowa State University and a B.S., Industrial Engineering from the University of Michigan. He currently resides with his family in Columbus, Ohio.

Chrysler Town and Country Vs Volkswagen Routan (2009)

Chrysler Dodge Jeep ENVI Cars en México P1

Chrysler Dodge Jeep ENVI Cars en México P2

Jeep Renegade Concept

2009 Dodge Ram Club Cab

2009 Ferrari California

Chrysler México: Construimos

Nueva campaña de publicidad de Dodge Chrysler y Jeep México

Porsche Panamera Turbo - Prueba de Manejo -

Bankruptcy Court Approves Process for Transaction with Fiat and Creation of a New Chrysler

Court Sets Process for Submission of Alternative Offers


Auburn Hills, Mich., May 8, 2009 -
Chrysler LLC announced today that the U.S. Bankruptcy Court has entered an order approving a process for the sale of substantially all of the company's assets.

Chrysler argued in its motions that it is imperative that the process be completed expeditiously in order to secure the maximum value for Chrysler’s stakeholders through the Chapter 11 process. Given the stress on all aspects of the automotive industry and the current idling of Chrysler’s manufacturing facilities, Chrysler said that key relationships with suppliers, dealers, and other business partners cannot be preserved if the sale process is not concluded quickly.

In addition, Chrysler noted that substantial new financial commitments from the U.S. and Canadian governments require the consummation of a transaction with Fiat within 60 days and make DIP financing available for only that period. The recently announced agreements with the UAW and CAW providing for modifications to the collective bargaining agreement for active employees and for a new schedule of contributions to a VEBA that will provide retiree medical benefits is also conditioned on the expeditious consummation of the Fiat transaction.

While Chrysler has already conducted discussions with Nissan, GM, Volkswagen, Tata motors, Magna, GAZ, Hyundai, Honda and Toyota and others over an extended period of time, these discussions have not produced any viable alternative to the proposed alliance with Fiat.

Nevertheless, Chrysler provided in its filings for an orderly and fair process, approved by the Court, that will confirm that the Fiat transaction represents the best and highest bid for Chrysler’s assets, or promptly identify any other higher and better alternatives. To be successful, an alternative bidder would have to surpass the value of the terms of the agreement with Fiat.

As part of this process, a Sale Notice will be circulated widely, and notice will also be published in major newspapers to provide opportunity for any interested party to emerge. The Court has set May 20 as the deadline for the submission of bids; May 26 as the deadline for the notice of designation of lead bidder; and May 27, 2009 as the date for the Sale Hearing to consider the approval of the proposed sale.

The Chrysler Chapter 11 case was filed on April 30, 2009, in the U.S. Bankruptcy Court, Southern District of New York. The case number is 09-50002, with the Honorable Arthur J. Gonzalez presiding. More information about Chrysler's restructuring is available at www.ChryslerRestructuring.com.

About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2008 were 2 million vehicles. Outside of North America, 2008 was the second-best sales year in the last decade and the third-best ever for Chrysler International. Chrysler LLC’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all its brands, Chrysler has introduced five electric-drive vehicle prototypes since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, with European market production later.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations.

Follow Chrysler news and video on:
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Twitter: http://www.twitter.com/chryslercom
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We Build Campaign: Brighter Future

We Build Campaign: Dodge Grand Caravan

We Build Campaign: Jeep Grand Cherokee

We Build Campaign: Omnibus 30 second

We Build Campaign: Chrysler Town and Country

Chrysler LLC Launches New Global Corporate Advertising Campaign

Campaign debuts on network primetime television May 11
Tagline is “We’re building a new car company. Come see what we’re building for you”
Campaign reinforces that it’s business as usual
International markets, including Canada and Mexico, will also run advertising



Auburn Hills, Mich., May 7, 2009 - A little more than a week after announcing its strategic global alliance with Italian automaker Fiat SpA and its intention to restructure its business, Chrysler LLC is launching a new corporate advertising campaign, which highlights the range of current and future vehicles in the Company’s portfolio and its rebirth as a global car company. The new ads will begin appearing on primetime television on Monday, May 11.

Under the tagline introduced on May 3, “We’re building a new car company. Come see what we’re building for you,” the campaign talks directly to consumers by highlighting the features of Chrysler LLC’s product line in a fresh, new and memorable way. The messaging focuses on the quality, technology, safety and value built into every Dodge, Chrysler and Jeep® vehicle.

“When we asked consumers what they wanted to know about Chrysler, they told us to tell them about our products, tell them why they should buy our vehicles and give them a reason why they should be confident in the future of this company. We believe this campaign delivers on all of those objectives,” said Steven Landry, Executive Vice President – North American Sales, Marketing, and Mopar Parts and Service, Chrysler LLC. “In addition, this campaign gives us the opportunity to reinforce that it’s business as usual and demonstrate a bright future ahead for Chrysler.”

Corporate Spots
The first 30-second spot, called “Bright Future,” focuses on the strength of Chrysler LLC as a company as it works through its restructuring and finalizes its global alliance with Fiat.

Opening on a shot of designers working in the Chrysler design studios, then cutting to shots inside an assembly plant, the voiceover explains that Dodge, Chrysler and Jeep are building a new car company and restructuring to be stronger, leaner and more competitive. As the spot moves through the design studio to running footage of the Dodge Journey, the voiceover talks about the advantages of the alliance with Fiat – “Our new alliance with Fiat gives us access to even more high quality, environmentally friendly, fuel efficient vehicles.” The spot continues with running footage of the Chrysler 300, Dodge Challenger, Jeep Wrangler and Chrysler Town & Country as the voiceover continues, “It’s all part of our continuing mission to build cars and trucks you want to drive. Plus we have the best lifetime powertrain warranty in the industry, backed by the U.S. government.” The spot closes with a shot of the Dodge Circuit Electric, Chrysler 200C Electric concept and 2011 Jeep Grand Cherokee as the voiceover concludes with “At Dodge, Chrysler and Jeep, the future is not only bright. It’s electric. Come see what we’re building for you.”

A second 30-second spot, called “Open Road,” puts the focus more on the products and the features that make each one unique.

Opening on two Jeep Wranglers driving through a beautiful countryside, the spot cuts to a woman in one vehicle, top open with the sun shining in. The super appears – “We build escape pods.” Next, a Chrysler 300 drives through a darkened tunnel with the super – “We build luxury suites.” A crash test of the Dodge Grand Caravan carries the message, “We build security blankets.” The super for a Jeep Grand Cherokee perched on a hill overlooking a beautiful vista says, “We build observatories.” A shot of a Dodge Ram motoring through muddy, rough terrain says, “We build mechanical bulls.” As the Dodge Challenger takes off down a road with smoke behind it, the super calls out, “We build rockets.” As the sliding door of a Dodge Grand Caravan opens and children pour out, the message is “We build starting gates.” The spot closes with a shot of the Dodge Circuit Electric, Chrysler 200C Electric concept and 2011 Jeep Grand Cherokee as the voiceover concludes with the new tagline, “At Dodge, Chrysler and Jeep, we are building a new car company. Come see what we’re building for you.”

The television spots will break on Monday, May 11 on primetime network programming, which includes programs such as NBC’s “30 Rock,” “Biggest Loser,” “My Name is Earl,” “The Office,” “Southland,” “Law & Order,” “Law & Order SVU” and “Law & Order Criminal Intent;” ABC’s “Dancing with the Stars” and “Desperate Housewives;” and FOX’s “24,” “Fringe” and “House.”

A coordinating national print ad appeared in newspapers in the top 50 U.S. markets on May 3 and in the Wall Street Journal, USA Today and New York Times on May 4. Under the headline, “We’re building a better car company,” the 2011 Jeep Grand Cherokee, Chrysler 200C Electric concept and Dodge Circuit Electric are shown in a clean, modern setting. The copy goes on to explain some of the changes that the Dodge, Chrysler and Jeep brands are making toward building a stronger, leaner and more competitive car company, some of the benefits of the proposed alliance with Fiat and reminds customers of Chrysler’s lifetime powertrain warranty, which is the best in the industry and backed by the U.S. government. The copy ends with “At Dodge, Chrysler and Jeep, we’re building a new car company. Come see what we’re building for you.”

Product Spots
In addition to the corporate spots, there will be individual 25-second product spots, which dealers can tag with a 5-second retail message. The first spots will feature the Jeep Grand Cherokee, Chrysler Town & Country and Dodge Grand Caravan. Additional product spots for the Chrysler 300, Jeep Wrangler, Dodge Ram and Dodge Journey will roll out later.

In the product spots, key features of each vehicle are highlighted by relating that feature to something more familiar and more memorable for consumers.

The spot for the Chrysler Town & Country opens on the vehicle driving down a scenic highway. A young girl is shown rolling down the second row window as the voiceover says, “We build Viewmasters.” To demonstrate the Rear Cross Path detection system, the voiceover continues with “We build security cameras,” as another vehicle passes behind the Town & Country. As a group of Boy Scouts gets settled into the Swivel ‘n Go™ seats, the voiceover says, “We build troop transports.” The voiceover continues with “We build moving vans,” as a family is shown packing up their daughter for college. As children watch the Uconnect studios Backseat TV on the dual DVD system, the voiceover says, “We build TV stations.” The spot closes with running footage of the Town & Country and the voiceover says, “We build the 25 mile per gallon Chrysler Town & Country. Come see what we’re building for you.”

Each of the spots closes with a build of the brand logo, beginning as if an engineering drawing and finishing as the pristine brand emblem.

The print campaign mirrors the television with beautiful photography of the vehicles, an overall vehicle positioning statement and smaller images that highlight the features in the same manner as the television executions.

The “We Build” theme will also carry into international markets, but the ads will be revised slightly to meet individual market needs. Canada will run the corporate television spots through May. They will begin running the product spots, focusing mainly on Grand Caravan, Ram and Journey, at least through June. Mexico will also launch with the corporate print ads and television spots the week of May 11. They will continue running the campaign with specific product advertising in magazines and TV through July.

International markets will have four TV spots available to air, featuring the Chrysler Grand Voyager, Chrysler 300C Sedan, Dodge Journey and Jeep Grand Cherokee, in addition to a spot specifically edited from existing assets to promote the three brands. There will also be international specific print ads created to support the Chrysler Grand Voyager, Chrysler 300C Sedan, Chrysler 300C Touring, Dodge Journey and Jeep Grand Cherokee. There will be a tri-brand version made available as well. The creative for international markets will roll out over the next few months.

The campaign was created by BBDO Detroit, the agency of record for the Dodge, Chrysler and Jeep brands.

Edmunds' Inside Line Names All-new 2009 Dodge Ram Best Full-size Pickup Truck in Punishing Head-to-Head Competition

All-new 2009 Dodge Ram beats new 2009 Ford F-150 for top honors
Total Ram truck market share up 28 percent from a year ago
Dodge truck pipeline full with all-new trucks on the way including: Ram Heavy Duty, Ram Chassis Cab, Ram 1500 hybrid and Ram 1500 diesel



Auburn Hills, Mich., May 7, 2009 -
The all-new 2009 Dodge Ram 1500 earned top honors in Edmunds’ Inside Line head-to-head competition of full-size pickup trucks. The Dodge Ram 1500 beat the 2009 Ford F-150, Chevy Silverado and Toyota Tundra. The all-new 2009 Dodge Ram continues to win accolades, receiving 15 awards since its introduction last fall.

“After all the points were tallied, the Dodge Ram takes the win with a very well-rounded performance,” wrote Dan Edmunds, Director of Vehicle Testing, Edmunds.com. “The optional RamBox proved itself useful by swallowing 85 pounds of greasy trailer hitch parts in its lockable bins, and its repositionable bed divider is easily the best of its kind.”

Capability testing was conducted over two weeks of day-to-day use and included tow-testing, off-road driving and hill climbing. All test vehicles were crew cabs and included sunroof, navigation system and other convenience features. Trucks were tested against their claimed tow capacity, as well as a fixed-weight face-off in which each truck pulled an identical trailer up a test mountain.

“We knew from previous experience that the Ram’s coil-spring rear suspension works well when the truck is unloaded, but this time we found it has the chops to handle a trailer, too,” wrote Edmunds' Inside Line. “The Dodge Ram impresses us with a solid performance, an understated ability to tow the socks off some others, a feature-laden presentation and rugged good looks.”

"Our all-new 2009 Dodge Ram is the best truck ever built,” said Scott Kunselman – Vice President Jeep/Truck Product Team, Chrysler LLC. “It is a game-changing, class-leading truck that is second to none. We are glad Edmunds' Inside Line agrees.”

The all-new 2009 Dodge Ram features the industry’s first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; a two-foot bed extender and a cargo rail system with sliding adjustable cleats.

The 2009 Ram also includes the first-in-segment coil-spring five-link rear suspension fitted to a solid rear axle that provides ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) improve fuel economy and performance.

In addition, the all-new 2009 Dodge Ram includes a first-in-segment, factory-installed four-inch dual exhaust styled dramatically into the rear bumper, first-in-segment store-in-the-floor storage bins, twice as many storage spots than the previous model and 35 safety and security technologies. Standard safety features include side-curtain air bags and Electronic Stability Control (ESC) which includes all-speed traction control, trailer sway control, hill-start assist and anti-lock brake system (ABS). Significantly upgraded interiors with a segment-first surround-sound audio system and live SIRIUS Backseat TV™ round out the interior.

Other premium amenities include first-in-segment heated and ventilated front seats, available heated rear seats, first-for-Chrysler heated steering wheel, one-touch up/down driver and passenger windows, automatic-on headlamps and dual-zone automatic temperature control – a first for Dodge Ram.

The all-new 2009 Dodge Ram 1500 Regular, Quad and Crew Cab models recently earned Five Star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government’s safety crash test program. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Ram 1500 is $22,170 (including $900 destination).

In addition to winning Edmunds’ Inside Line's full-size pickup truck competition, the all-new 2009 Dodge Ram has earned 15 other key awards since its introduction and was recently chosen by Car and Driver as the best full-size pickup in another head-to-head comparison test in Texas, beating the 2009 Ford F-150. Other key awards include:

ICOTY – 2009 International Truck of the Year
Texas Auto Writer's Association (TAWA) – 2009 Full-Size Pickup Truck of Texas
MotorWeek – Best Pickup Truck
Maxim – Achievement in Party-Enabling Technology (RamBox)
Edmunds' Inside Line – A 2009 Editor's Most Wanted Vehicle
Consumer Guide – Large Pickup – Best Buy for 2009
Cars.com – Work Truck of the Year
Truckin’ magazine – Truck of the Year
Autobytel.com – 2009 MyRide/Autobytel Editors’ Choice Awards - Truck of the Year
Ward’s AutoWorld – Interior of the Year
Rocky Mountain Automotive Press Association – Truck of the Year
New England Motor Press Association (NEMPA) – Best-in-Class Pickup Award
Ward's AutoWorld – Ward's 10 Best Engines of 2009 (2009 Dodge Ram 5.7-liter HEMI® engine)
Automobile Journalists Association of Canada – Best New Pickup
Sobre Ruedas – Sobre Ruedas Best Pickup Truck for '08
Dodge Brand
With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009.

Dodge introduced several new vehicles in the 2008 calendar year, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year.

Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.

Chrysler LLC Statement in Response to White House and House Democrats Reaching Agreement on Cash for Clunkers Bill

Auburn Hills, Mich., May 5, 2009 - The following statement is attributed to John Bozzella, Senior Vice President - External Affairs and Public Policy, Chrysler LLC

"We applaud the Obama Administration and members of the House of Representatives for moving quickly to reach agreement on a broad fleet modernization program available to a range of manufacturers and consumers.

"The program will provide a strong boost to auto sales during the current economic downturn, while helping to replace older, less fuel-efficient vehicles with cleaner, safer, more fuel-efficient ones.

"The compromise draws on important elements from legislation drafted by Representative Betty Sutton (D-OH) and Representative Israel (D-NY)."

Chrysler México Informa

HR - Chrysler LLC y el Grupo Fiat Anuncian una Alianza Estratégica

30 abril 2009.- Chrysler LLC anunció hoy que, como resultado de un amplio plan de reestructura acordado con muchos de sus socios comerciales, ha firmado un acuerdo en principio para establecer una alianza estratégica mundial con Fiat SpA para formar una nueva y vibrante compañía. Esto permitirá a Chrysler y al Grupo Fiat optimizar totalmente su respectiva presencia de manufactura y su base de proveedores mundial, y al mismo tiempo brindarse un acceso recíproco en sus respectivos mercados. Los trenes motrices de Fiat y otros serán también producidos en centros de manufactura de Chrysler.



Chrysler LLC and the Fiat Group Announces a Strategic Alliance

30 April 2009. - Chrysler LLC announced today that, as a result of an ample plan of restructuring decided with many his commercial partners, it has signed an agreement in principle to establish world-wide an alliance strategic with Fiat SpA to form a new and vibrant company. This will allow to Chrysler and the Fiat Group to optimize totally its respective presence of manufacture and its world-wide base of suppliers, and at the same time to offer a reciprocal access in its respective markets. The motor trains of Fiat and others also will be produced in centers of manufacture of Chrysler.

Chrysler Dodge Jeep - México - Ofertas 2009

2010 Lincoln MKZ

2010 Lincoln MKZ

Reflexión: Chrysler & Fiat

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Chrysler Compilation 1

Chrysler Compilation 2